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You’re undoubtedly already aware of the value of business cards, whether you’re starting your first professional career or running a small business. A professionally designed and printed business card helps spread the word about you, which is essential for building brand recognition and converting casual curiosity into sales.
However, precisely how many business cards should you order? How many business cards should you buy at once? Printing websites frequently let you order as few as 50 or as many as 15,000 at once. Are there any drawbacks to carrying too many business cards?
Nothing is more important than making sure you always have extra business cards on hand to give to curious peers, connections in your field, and clients. Today, we’ll discuss the numerous elements that could influence the quantity of cards you should order to guarantee success.
What purpose do business cards serve?
A business card is a crucial marketing tool that enables you to spread awareness of your brand and its details. A business card’s function is:
If the card is for a business, to improve brand recognition and awareness. To make it simpler for clients and potential customers to contact you.
3. To continue to be at the top of your target market’s thoughts
4. To promote your company’s principles, branding, goods, and services.
5. When using personal business cards, introduce yourself to prospective business contacts to spread the word about you.
It will be more challenging for your customers and clients to learn about the goods and services you’re providing if they don’t have one of your business cards on hand. When someone requests for a business card, you should have enough on hand so that you can quickly produce one without scrambling through your pockets or tearing apart your workspace.
People who are unaware of how many business cards they need to effectively advertise their company frequently make mistakes. 100 business cards, for instance, might seem like a lot to you, but in the big picture, it’s not at all. They are far too fast to fly away from you.
When you consider how essential business cards are for your company, it becomes clear why ordering enough of them is a must.
What Are You Going to Do With Your Business Cards?
The best way to figure out how many business cards you need is to consider what you plan to do with them.
1. Are you going to hand them out in person, such as to customers who walk into your place of business?
2. Will you distribute them at events (such as trade fairs, conventions, or markets)?
3. Will you glue them to your shipments or include them with each customer’s order?
To determine the precise number of business cards you require, the answers to all of these queries should be provided.
Distributing business cards face-to-face
It goes without saying that you’ll want to buy a lot of business cards if you plan on handing them out in person (for instance, to clients who come to your office or store).
You should buy enough business cards to last the entire day and be able to order more if necessary because you will almost certainly be handing them out during business hours. (Here’s a helpful tip: if you use a printing website, you can save your design and quickly buy more when you need it.)
Additionally, you’ll need a business card holder to keep on your workstation or by the cash register in your store so that customers can take a card whenever they like. Make sure you have a supply of business cards on hand so that employees can routinely replenish the card holder.
For this purpose, based on the size of your company and how quickly you go through them, we’d advise ordering at least 1,000 cards.
Providing at Events
It’s simple to underestimate the number of business cards required if you intend to distribute them at trade shows, conferences, festivals, or marketplaces. Your target market—whether they are customers or peers—will be present, so they can simply take them away from you.
The number of attendees at the gathering itself is the other factor you need to take into account. You’ll need more business cards if more individuals come to the event.
If you only bring a few dozen cards, you might discover that you run out of them in the middle of the day. This is a catastrophe because you probably won’t be able to quickly grab more, leaving anyone else who is interested in your information without your business high and dry.
There is less chance of this occurring if you bring more cards than you anticipate needing, like about 500 cards. (You can always take the excess home with you to use another time.)
Along with customer orders, include business cards
You will probably need a lot of business cards to ensure you don’t run out if you plan to glue your business cards onto your packages or tuck one into each customer’s purchase.
You know that existing customers will be more likely to recall you if they have easy access to a business card with your logo and contact information, which can lead to repeat business.
Estimate the number of orders you’ve completed in the last few weeks or months, and then add any sales increase you anticipate in the coming months based on factors like seasonality and marketing initiatives. Then, buy at least twice as many business cards as the number of orders you anticipate receiving over the course of your designated time period (six months? a year?) to ensure that you won’t run out.
Some of the key elements that decide how many business cards you should order are listed below:
1. How widely you intend to disseminate your business cards outside of your current clientele and sales team. For instance, you might suddenly need to place a larger order if you plan to hand out cards to prospective distributors.
2. Will all of your company’s workers and/or salespeople be handing out business cards as well? How many consumers and customers will each of them encounter every day or each week?